Guerrilla Marketing Planning

"The plan starts with the purpose of the marketing-that is, it starts with the bottom line. Then it connects with the benefits that will beautify that bottom line and with those who will contribute to that line-the target audience. The marketing tools are then listed. Next comes the positioning statement, which explains what the product and company stand for - why the offering has value and why it should be purchased. The identity (not the image, which is phony compared with the honesty of an identity) comes next. The cost of the marketing wraps it up."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
www.1guerrillamarketingcoach.com

Suggested Reading: Guerrilla Marketing

7-Sentence Guerrilla Marketing Strategy

"Don't leave home without this. Leave home? Don't even go into business without this. Go into battle with neither offensive weapons nor armor, but don't go into business without a simple marketing plan. Guerrillas create strategies with seven simple sentences:

1. The Purpose of the Marketing. The physical action you want your prospect to take...
2. How You'll Achieve this Purpose. Your competitive advantage and benefits.
3. Your Target Market or Markets.
4. The Marketing Weapons You will Use.
5. Your Niche and your Position and What You Stand For.
6. The Identity of Your Business.
7. Your Budget. Which should be expressed as a percentage of your projected gross revenues."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
www.1guerrillamarketingcoach.com

Suggested Reading:The Guerrilla Marketing Handbook

Guerrilla Marketing Plan

"The Guerrilla Marketing Plan or strategy should serve as the springboard for marketing that sells. When doing your own market planning, review your offering with regard to your objectives, the strengths and weaknesses of your offering, your perceived competition, your target market, the needs of that market, and the trends apparent in the economy. This should be instrumental in your establishing a proper position. Ask yourself these basic questions: What business am I in? What is my goal? What benefits do I offer? What are my competitive advantages? What do I fear?
-Jay Conrad Levinson


Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com


Suggested Reading: Mastering Guerrilla Marketing

Guerrilla Marketing Positioning

"A word that you should now start to use and understand is Positioning: determining the specific niche that your offering is intended to fill. What will you stand for in the minds of your prospects and customers?"
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com

Suggested Reading: The Guerrilla Marketing Handbook

Your Guerrilla Marketing Core Story

"You know the secrets. Does that mean you're ready to launch a full-scale marketing attack? Not even close. Before you launch, you need a Core Story: A real-life story about a problem involving the people to whom you're telling the story and how your solution to that problem can make life better for them."
-Jay Conrad Levinson


Dale Richardson

Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com


Suggested Reading: The Guerrilla Marketing Handbook

Keys To Guerilla Marketing Success

"Right here and now, let me tell you the two most important things you should know if you're to succeed with Guerrilla Marketing:

1: Start with a Plan
2: Commit to that Plan.

If you do those two things, you're off to the right start, and you're primed for success."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
http://www.1guerrillamarketingcoach.com/

Suggested Reading: The Guerrilla Marketing Handbook

Guerrilla Marketing Tactics

"Guerrilla Marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com


Suggested Reading: The Guerrilla Entrepreneur

Tracking Guerrilla Marketing Weapons

"Once you've launched your Guerrilla Marketing Plan, keep track of which weapons are hitting your target and which are missing. Merely knowing can double the effectiveness of your marketing budget."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com


Suggested Reading: Guerrilla Marketing Attack

The Guerrilla Marketing Difference

"There are thousands of small businesses in the U.S. Many of them offer superb products and highly desirable services. But fewer than one-tenth of 1 percent of those businesses will make it to the point of phenomenal financial success. The elusive variable that makes the difference between merely being listed in the yellow pages and being listed on the New York Stock Exchange is the marketing of the product or service."
-Jay Conrad Levinson

Drcop Marketing

Certified Guerrilla Marketing Coach
www.1guerrillamarketingcoach.com

Suggested Reading: Guerrilla Marketing Attack

The Marketing Process

"Marketing is the painfully slow process by which you move people from their place in the sun to their place on your customer list, gently taking a grasp of the inside of their minds and never letting go. Each component that helps you sell your product or service is part of the marketing process. No detail is too insignificant. In fact, the smaller the detail, the more important it is to a customer. The more you realize that, the better your marketing will be. And the better your marketing is, the more money you will make. I'm taking not about sales; I'm talking about profits: the bottom line."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com


Suggested Reading: Guerrilla Marketing Weapons