3 Marketing Strategies to Grow Your Business:

1. The “Rule of 7” & “Top Of Consciousness"

• The “Rule of 7” states that a person needs to see, hear, or otherwise be exposed to a marketing message at least 7 times before they respond.
• “Top of Consciousness” is the concept that you want to be already in your prospects mind when they decide they need your product or service. You don’t want to wait until your prospect needs your product or service and have to compete with all your competition. If your prospect has to go to the Yellow Pages, do research on the internet or ask someone for a referral, the company with the deepest pockets (most money spent on advertising) will usually win. You want to market smart, which is to get directly to your prospects more often.
• If you don't have a “prospecting contact strategy” that exposes you and your product or service at least seven times, You Lose!
• When you use the “Rule of 7” and the “Top of Consciousness” concept, when your prospect first thinks about your product or service, they will think about “YOU”!
• Joe Girard, a Detroit car salesman, has the Guinness Book of World Records title of the “World’s Greatest Salesperson”. During Girard’s career, he made a point to get his name in front of over 5,000 current customers and prospects at least once a month. Mailings, postcards, emails, phone calls, newsletters, etc. He said that when someone got the thought of a new car, he wanted them to think “Joe Girard”. When someone heard that someone else needed a car, he wanted them to think “Joe Girard”. This is using the “Rule of 7” and “Top of Consciousness” at its highest level.

2. "Free-minums"

• “Free-minums” are those Special Free Gifts that you give out to clients, customers, prospects, etc., to help expose your marketing message. (Mugs, calendars, pens, etc.)
• Why does giving Free Gifts work? They are an “Ethical Bribe”. In the field of Persuasion, there is a process called “Reciprocity”. If you give someone something of “Perceived Value”, they will feel compelled to return your generosity. In marketing this is to buy your product or service or at least think of you first when they do need your product or service.
• Today, pens and calendars don’t cut it. They don’t have that “Perceived Value” of a real gift. Every one gives them away. Prospects have come to expect every company to give them whether they buy or not.
• Mark Victor Hansen says, “Find out what everyone else is doing and do the opposite.” You want to give something with a “High Perceived Value” but at the “Lowest Cost Possible”.
• Most “Free-minums” you pay setup cost and have to purchase a minimum quantity. Plus, they have limited exposure. If you give a prospect a calendar with your name and logo on it, how many people are going to see it?

3. “Viral Marketing”

• What is "Viral Marketing"? Viral Marketing is based on the analogy of how a virus is spread. One person "sneezes" or gives the virus to people they come in contact with. Those people "sneeze" on people they are around, etc. This is how one person can spread the virus to hundreds or thousands of people.
• Viral Marketing is the same concept (but healthier). Just like those jokes or videos that are sent to one person, who sends it to everyone in their address book and then they all send it to everybody in their address book. You soon have thousands of people who read the joke or viewed the video.
• It’s very similar to the business concept of Network Marketing. The reason it is very successful is that to have 1,000 people in your organization, you don’t have to personally go out and contact all 1,000 people. The concept of Network Marketing is that you share the business with 5 people. Each of them share the business with 5 people and now you have 25 people in your organization. Those 25 share it with 5 each and now you have 125. And it just keeps going, all based on the 5 you contacted.
• Joe Girard’s “Rule of 250”. Girard says that everyone knows about 250 people. How he figured this out was that he was talking to a wedding caterer who stated that the average wedding has 200-300 guests. He then was talking to a funeral director who told him that he orders 250 prayer cards for most funerals. All of his research showed that the average person knows 250 people.

Drcop Marketing
http://www.drcop.com/