What Are Digital E-Books?
Digital E-Books contain useful information that people will find interesting and informing. They have more than just a Perceived Value, they have Real Value. They are similar to the books you buy from Amazon or Borders, but they are read on your computer.
It would be nice to give "All" your "Clients and Prospects" a $10.-$20. dollar hardback book as a gift every month or two. But the cost would be prohibitive. This is where Digital Viral E-Books come in. Now you can give "All" your Clients and Customers, "All" your "Prospects" and even "All" your "Suspects" a book for the same "Value" but not the same "Cost".
Utilizing The 3-Marketing Strategies Using Digital E-Books
Send Digital E-Book to everyone. All your family, friends, neighbors, co-workers, business associates, people you meet at networking events, and everyone you meet. Send it to your current customers, your past customers, and all your prospects.
Put a Digital E-Book on your website as a FREE Gift. Have visitors provide their name and email address to access the Free Book.
When you do this you are utilizing the 3 Marketing Strategies above:
Digital E-Books contain useful information that people will find interesting and informing. They have more than just a Perceived Value, they have Real Value. They are similar to the books you buy from Amazon or Borders, but they are read on your computer.
It would be nice to give "All" your "Clients and Prospects" a $10.-$20. dollar hardback book as a gift every month or two. But the cost would be prohibitive. This is where Digital Viral E-Books come in. Now you can give "All" your Clients and Customers, "All" your "Prospects" and even "All" your "Suspects" a book for the same "Value" but not the same "Cost".
Utilizing The 3-Marketing Strategies Using Digital E-Books
Send Digital E-Book to everyone. All your family, friends, neighbors, co-workers, business associates, people you meet at networking events, and everyone you meet. Send it to your current customers, your past customers, and all your prospects.
Put a Digital E-Book on your website as a FREE Gift. Have visitors provide their name and email address to access the Free Book.
When you do this you are utilizing the 3 Marketing Strategies above:
- You are giving a "Free-minum", with “Real Value”.
- When you send your Digital E-Book to everyone, you are utilizing the concepts of "The Rule of 7" and the "Top of Consciousness Concept". When they open it, they think of you.
- The E-Book has real value and is something they can pass on for others to read. When someone passes the book on or forwards it to everyone in their address book, this is "Viral Marketing".
Remember Girard’s Rule of 250. If the average person knows about 250 people, and you send the book out to all your customers, prospects, family, friends, business associates, etc., how many people will potentially see your business card and have an opportunity to click on to your website? You do the math.
Sample Digital E-Book:
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