Saturday, March 21, 2009

Cookie-Cutter Marketing

Many small business owners and entrepreneurs say “Just tell me what works. I don’t have time to try and test different marketing strategies.” They want the “cookie-cutter”, one size fits all marketing strategy.

If there was one strategy that worked, everyone would be using it. Everyone would be successful and the only difference from you and your competition would be price. If this was the case, would there be much room for profit? NO!

What works are marketing combinations, used consistently through trial and error. And the good news for you is that most people won’t use the time, energy, and imagination to consistently use marketing combinations. This is where you have the opportunity to compete with businesses that are bigger than you; have been around longer than you and have more money than you.

Guerrilla Marketing utilizes marketing combinations based on over 100 marketing weapons.

Dale Richardson
Certified Guerrilla Marketing Coach

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