1. Create a sense of “Urgency” in your message.
We are a society of procrastinators. We need that pending deadline or compelling reason to act now. In today’s busy lifestyle, it’s very difficult to actually get people’s attention. So when you do get their attention, you don’t want to lose it. That moment in time, when you have grabbed their attention and aroused their interest, is the best opportunity you will have to get them to take the action you want.
2. Offer Something for “Free”.
Combined with a sense of Urgency, a “Free Offer” motivates people to act. Remember, it’s not the value of the free offer that’s important…it’s the “perceived value” of the offer that’s important. Make sure you include the dollar value of the offer so people can appreciate the cost for them, if they don’t take the action you want.
3. Include a “Call to Action”.
Decide what exactly you want them to do and then tell them exactly how to do it. “Go to the phone and call our Toll-Free number to receive….”
Dale Richardson
Certified Guerrilla Marketing Coach
Drcop Marketing
www.drcop.com
We are a society of procrastinators. We need that pending deadline or compelling reason to act now. In today’s busy lifestyle, it’s very difficult to actually get people’s attention. So when you do get their attention, you don’t want to lose it. That moment in time, when you have grabbed their attention and aroused their interest, is the best opportunity you will have to get them to take the action you want.
2. Offer Something for “Free”.
Combined with a sense of Urgency, a “Free Offer” motivates people to act. Remember, it’s not the value of the free offer that’s important…it’s the “perceived value” of the offer that’s important. Make sure you include the dollar value of the offer so people can appreciate the cost for them, if they don’t take the action you want.
3. Include a “Call to Action”.
Decide what exactly you want them to do and then tell them exactly how to do it. “Go to the phone and call our Toll-Free number to receive….”
Dale Richardson
Certified Guerrilla Marketing Coach
Drcop Marketing
www.drcop.com
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