Guerrilla Marketing Follow-Up

“Guerrillas know that they must seek profits from their current customers. They worship at the shrine of customer follow-up. They are world-class experts at getting their customers to expand the size of their purchase. Because the cost of selling to a brand-new customer is six times higher than selling to an existing customer, guerrilla marketers turn their gaze from strangers to friends. This reduces the cost of marketing while reinforcing the customer relationship. To guerrillas, follow-up means marketing to some of the most cherished citizens of planet Earth -- their customers.”
-Jay Conrad Levinson, Father of Guerrilla Marketing

Dale Richardson
Drcop Marketing
www.drcop.com