Traditional Marketing vs. Guerrilla Marketing

There are a number of differences between Guerrilla marketing and “Traditional” marketing. Here are some examples of the differences between Guerrilla marketing and Traditional marketing.

Instead of investing more and more money in the marketing process, Guerrilla marketers invest in four different areas:

1. Time
2. Energy
3. Imagination
4. Knowledge

Guerrilla marketing maintains that you do have to spend some money, but it doesn’t depend solely on spending cash. Cash flow is always an issue for any small business but especially new start-up businesses. Guerrilla marketing revolves around spending your other resources: your time, your energy, imagination and knowledge.

Dale Richardson
Certified Guerrilla Marketing Coach
Drcop Marketing
www.drcop.com