E-Mail or Snail Mail?

“I can recall the not too long ago disparaging references to "snail mail" -- implying that physical mail was somehow inferior to the new, much more powerful and mighty email. But now that email has become more of a burden, rather than the welcome novelty it once was -- people have learned to tune it out... toss it out... or leave it unread -- tucked away as magnetic bits on servers all over the globe.

The cost dynamics, maintenance and efforts of mail, phone & fax made them unpopular (not to mention the extra regulations on phone and fax) -- and even out of favor -- as email came on strong. But the new realities are that you MUST use every available way to contact your buyers. And, you must be mindful of contacting people in the ways they want to be contacted... and in the ways that they'll be most responsive”
- Stuart Burkow, Co-Author: Guerrilla Profits

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Dale Richardson
Certified Guerrilla Marketing Coach
Drcop Marketing
www.drcop.com