Guerrilla “Drip” Marketing

Do you close the sale on the first contact? If you do, that’s great. But for most of us, the sale doesn’t usually happen on the first meeting or contact with our prospects.

There are a number of hurdles you have to cross to get your prospect to buy from you. There have to first become aware of you. They have to see the benefits of your product or service and how it will solve a need or a problem they have. They have to see the competitive advantage of your product or service over your competitor’s product or service. And finally, they have to develop trust not only that your product or service is the best one, but they have to develop trust in you and your company.

The best way to do this is through a marketing “Drip Process”. This is where you “touch” your prospects repeatedly over a period of time with your marketing messages or as we call them “marketing touches”. This is where Guerrilla Marketing teaches us to use a variety of Guerrilla Marketing weapons in combinations to overcome the hurdles and move people from “suspects”, to “prospects”, to “customers” and eventually to “raving fans”.

Dale Richardson
Certified Guerrilla Marketing Coach

Drcop Marketing
www.drcop.com