“Guerrillas know that the single most important element of superb marketing is commitment to a focused plan. Do you think commitment is easy to maintain after an ad has run nineteen times and nobody is buying? It’s not easy. But Guerrilla Marketers have the coolness to hang in there because they know how to get into a prospect’s unconsciousness, where most purchase decisions are made. They know it takes repetition. This knowledge fuels their commitment. Anyhow, they never thought it was going to be easy. As they say in Real Estate: location, location, location; in marketing we say: Frequency, Frequency, Frequency.”
-Jay Conrad Levinson
Dale Richardson
Certified Guerrilla Marketing Coach
Drcop Marketing
www.drcop.com
FREE Tele-Seminar:
Developing Your 7-Step Guerrilla Marketing Plan
-Jay Conrad Levinson
Dale Richardson
Certified Guerrilla Marketing Coach
Drcop Marketing
www.drcop.com
FREE Tele-Seminar:
Developing Your 7-Step Guerrilla Marketing Plan
Posts
No comments:
Post a Comment