Guerrilla Tenacity

Most marketers give up on a prospect when the first contact isn’t successful. A few will give it a second, third or even fourth try. Guerrillas know that marketing process doesn’t really begin after the fourth contact.

Here’s a rule of thumb for the ratio of contacts to sales closed:

• 2% of sales close on the 1st. contact.
• 3% of sales close on the 2nd.contact.
• 4% of sales close on the 3rd. contact.
• 10% of sales close on the 4th.contact.
• 81% of sales close after 5 or more contacts.

So the question is…”When do you give up on prospect?”

The answer should be…”When they are no longer qualified!”

Dale Richardson
Certified Guerrilla Marketing Coach

Drcop Marketing
www.drcop.com