Guerrilla Testimonials

As you collect your testimonials, view it from two view points. First, what problem, pain, or skepticism did the person who is giving you the testimonial have prior using your product or service? Second, how they feel after using your product or service that solved their problem, pain or skepticism?

A testimonial for Guerrilla Marketing Coaching: “I was a new business owner and really didn’t have any idea how to market my business except placing ads in the newspaper. After the Guerrilla Marketing Coaching, I now have a Guerrilla Marketing Mindset and I have a Guerrilla Marketing Plan that involves 10 Guerrilla Marketing Weapons. I now have a daily plan of action, and the best thing, most of my marketing doesn’t cost me anything!”

Actions to Take: List every feature, benefit, claim and fact about your product or service, and then try to get a testimonial that highlights how your customer benefited from them. Second, list every doubt, objection, fear or question that a potential customer could have about your product and service. Then get testimonials from customers that show the positive side of each specific doubt, objection, fear or question a prospect might have.

Dale Richardson
Certified Guerrilla Marketing Coach

Drcop Marketing
www.drcop.com