The secret to successful Marketing, and really the secret to be successful in any area of your life, is consistently and commitment.
“I hate to admit this, but mediocre marketing with commitment
works better than brilliant marketing without commitment.”
–Jay Conrad Levinson
The secret to Guerrilla Marketing is not using all 100 of the Guerrilla Marketing weapons. The secret is determining which 5 to 10 Guerrilla Marketing weapons fit you industry, fit your product or service and most important, fit your personality. Then commit to using these weapons consistently. Not just when business is slow. Not just when you have some spare time. Not when you get around to it. But commit to taking action on them consistently.
Business philosopher Jim Rohn says, “It’s not 7 apples on Sunday. It’s an apple a day…everyday.” Jeff Olson, author of the Slight Edge says, “Success is doing the simple things, that seem to make no difference in the act of doing them, but it’s the compounded effect of doing them over and over that leads to success”.
What’s the Secret to Successful Marketing? Develop your Guerrilla Marketing Plan. Chose your Guerrilla Marketing Weapons. And then, commit to taking action on a consistent basis.
Dale Richardson
Certified Guerrilla Marketing Coach
FREE Tele-Seminar:
Developing Your 7-Step Guerrilla Marketing Plan
Developing Your 7-Step Guerrilla Marketing Plan

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