Monday, April 13, 2009

Why Do People Buy?

“Why is it that people buy? Did you know that most buying decisions are made in the unconscious mind? People do not, as some may think, consciously select a brand to purchase. Instead, the “unconscious” mind, that inner, deeper portion that comprises 90% of a person’s brainpower, figures out what brand one should purchase. It then sends a message to the conscious mind.

Knowing this, it is also important to know that there are two ways to access the unconscious mind. One is by hypnosis and the other way is through “repetition”. Studies have proven that through - repetition-repetition-repetition -you will get into the unconscious mind of your prospects. Advertising leaders have frequently made the same point. The critical step now is for you to apply this new awareness to your future marketing. You will see it work.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
Drcop Marketing
www.drcop.com

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