Customers and prospects want to know the benefit they will receive from doing business with you. How are you and your product/service going to solve their problem or fill their needs?
“Me & We Marketing” is when you tell them all about yourself. How long you have been in business, how large your building is and how great you are. People don’t care about “You”. They only care about “themselves” and what they are interested in.
Guerrilla Marketing is about “You Marketing” (You being the customers and/or prospects).
A Guerrilla Marketer develops their marketing messages from the customers or prospect’s point of view (You Marketing). What results you will achieve. How you will benefit from our product or service.
Guerrilla Marketers don’t talk about themselves, they talk about what benefit the customer or prospect will receive as a result of using their product or service.
Check your marketing, and even your sales presentations, for how many “You” benefit statements your make compared to how many “Me and We” statements you make. You might be surprised!
Dale Richardson
Certified Guerrilla Marketing Coach
1GuerrillaMarketingCoach.com
FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan
“Me & We Marketing” is when you tell them all about yourself. How long you have been in business, how large your building is and how great you are. People don’t care about “You”. They only care about “themselves” and what they are interested in.
Guerrilla Marketing is about “You Marketing” (You being the customers and/or prospects).
A Guerrilla Marketer develops their marketing messages from the customers or prospect’s point of view (You Marketing). What results you will achieve. How you will benefit from our product or service.
Guerrilla Marketers don’t talk about themselves, they talk about what benefit the customer or prospect will receive as a result of using their product or service.
Check your marketing, and even your sales presentations, for how many “You” benefit statements your make compared to how many “Me and We” statements you make. You might be surprised!
Dale Richardson
Certified Guerrilla Marketing Coach
1GuerrillaMarketingCoach.com
FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan
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