You Need A USP (Unique Selling Proposition)

“Your USP (Unique Selling Proposition) needs to answer this prospective customers’ question: “Why should I choose your business/product/service over any/every other competitive option available to me?” The answer to this question is your USP. If you can’t answer this question, not only don’t you have a USP, you’ve got bigger problems. Typically it means that you’ve been getting your customers only because of cheaper price, convenient location, or your charm and charisma, and these leave you very, very vulnerable to new competition. You need a USP.”
-Dan Kennedy

Dale Richardson
Certified Guerrilla Marketing Coach
Drcop Marketing
www.drcop.com

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