According to Dan Kennedy, “a customer has to be led up five steps to a buying or action decisions (call for an appointment, come into your store, or buy your product or service).”
Step 1: Awareness of a Need and/or Desire for your product or service.
Step 2: Picking the “Product/Service” that will fulfill that need and/or desire.
Step 3: Picking the Source for that product/service.
Step 4: Accepting the source’s Price/Terms.
Step 5: Finding a Reason to Act-Now.
No matter what product or service you are marketing, and no matter whether you are marketing to consumers, or businesses, you must be aware of these five steps and structure your marketing campaigns around them.
Dale Richardson
Certified Guerrilla Marketing Coach
Drcop Marketing
www.drcop.com
Tuesday, April 7, 2009
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