Guerrilla Tracking

“Not all marketing tactics are created equal. A simple tracking plan that is carefully monitored can help you save money, time and effort in your marketing. Your tracking plan will reveal which ones are superstars and which ones are duds. You then can spend more of your budget, time and energy on the marketing tactics that are working and eliminate those that are not working.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Reputation

“Your credibility is something you earn by doing the right thing. Your reputation is something you get by continually doing the right thing over a long period of time. Just like credibility, your reputation isn’t’ something you can pay for. You have to earn it. And it takes time to earn it. Not one business that you frequent had your confidence before you starting going there. They had to do many good things over and over again just to begin earning a good reputation. All guerrillas know that the number one factor in determing where and with whom people do business is confidence in that business. And a top-rate reputation helps build that confidence.”
-(Jay Conrad Levinson)

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.1GuerrillaMarketingCoach.com

Guerrilla Credibility

“There aren’t many shortcuts to credibility, but your commitment to your guerrilla marketing plan is one of the biggest contributors of all. And commitment doesn’t cost any money. When people see that you’re truly interested in them, they will believe in you. When people believe in you, you have won credibility in their minds.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING

www.1GuerrillaMarketingCoach.com

Guerrilla Neatness

“Neatness is hardly something you’d expect to learn about in marketing. Neatness proves that you care, that you take your business seriously. When I’m talking about neatness, I’m talking about not just your person, but also your office, your store, your car, your signs, your correspondence, and your workspace. They are all part of your marketing.”
-Jay Conrad Levinson

If you are sloppy in any area…prospects tend to believe that you will be sloppy in other areas. Any they don’t want sloppy “Quality” or sloppy “Service”.

Dale Richardson
Certified Guerrilla Marketing Coach

www.1GuerrillaMarketingCoach.com

FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan

Guerrilla Greetings

“People who call your business should be able to sense the “Smile” in the voice of the person answering the phone. They should be treated graciously and made to feel important, as they are. Callers should be made to believe that they are right – even if they’re wrong. Every phone call is a golden opportunity for you to intensify your relationship with the prospect or customer.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach

1GuerrillaMarketingCoach.com

FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan

The Goal of Guerrilla Marketing

“Guerrilla Marketing is a collection of methods, weapons, and strategies you can apply today to more effectively compete with large companies in business warfare. Where they have huge marketing budgets you will be using your time, energy, imagination and your knowledge. You will use your time effectively combined with low cost or no cost marketing."

"The goal of Guerrilla Marketing is to achieve the greatest amount of profits with the least investment possible.”
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach

1GuerrillaMarketingCoach.com

FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan

Guerrilla Marketing Weapons

Guerrilla Marketing has over 100 marketing weapons available to them to promote and grow their business.

Guerrilla Marketers use a combination of at least (10) Guerrilla Marketing weapons on a consistent basis. The key words are “combination” and “consistent basis”.

Dale Richardson
Certified Guerrilla Marketing Coach

1GuerrillaMarketingCoach.com

FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan

Guerrilla Speaking

Most communities have local business and service clubs such as the Rotary, Kiwanis, Lions, and Chamber of Commerce. Did you know that these local clubs and organizations are looking for local people, especially business owners to talk at their meeting?

In Guerrilla Marketing we teach that speaking before local clubs and organizations is one of the Free Guerrilla Marketing weapons. Except for the time you spend, it’s free marketing.

“But…why would I speak at a local club, I don’t think many of the members would be a good prospect for my product or service?”

The members of these types of clubs and organizations are the “movers and shakers” of your community. It’s not necessarily the members that are important for you, it’s who they known and even more important, it’s the fact that you know them.

Call your local Rotary, Lions, Kiwanis, and Chamber of Commerce and see if they have any opening for a speaker.

Dale Richardson
Certified Guerrilla Marketing Coach

1GuerrillaMarketingCoach.com

FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan

Guerrilla Psychology

Psychology tells us that 90% of all buying decisions are made by the subconscious mind. The best way to access the subconscious mind is through repetition. So, one of the basic concepts of Guerrilla Marketing is the use of repetition of marketing messages to access our prospects subconscious mind.
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach

1GuerrillaMarketingCoach.com

FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan

You Are The Expert

Position yourself as an expert in your industry. People buy from people they trust and have confidence in. People trust and have confidence in experts.

If you sell a good, valuable product or service, you researched the industry. You know the problems or pains that your prospects and customers have and have a product or service that addresses those problems and pain. You have experience in your field. You know what works and don’t work. Sounds like an expert to me.

So position yourself as an expert to your prospects and customers. People with needs and problems don’t want to deal with salespeople…they want to deal with an expert.

When you position yourself as an expert, not only will prospects and customers look at you differently, you will present yourself differently. You will be in charge of the sales presentation…because you are the expert and this will make selling a lot easier.

Dale Richardson
Certified Guerrilla Marketing Coach

1GuerrillaMarketingCoach.com

FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan

Guerrilla Advantage

Hopefully you have a list of reasons (Benefits) why people will buy your product or service. But…so does your competition. Very often your list and their list will be very similar. This is where you run into the price wars. If your list and your competitors list are same, price is the only reason for prospects to buy one over the other.

You need to have a reason why people should buy from you instead of your competitors. Hopefully this reason is unique to you. This USP (Unique Selling Proposition) is your Competitive Advantage and will be the main theme of all of your marketing.

Dale Richardson
Certified Guerrilla Marketing Coach

1GuerrillaMarketingCoach.com

FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan

Guerrilla Benefits

A benefit is something that solves your prospect or customer’s problem, eliminates a pain they have, helps avoid a pain they don’t want to have, makes them feel better, eliminates a hassle from their life, provides a convenience for them, or saves them money.

Think about what you are really selling. Remember, people don’t buy drill bits…they are buying holes. People don’t buy glasses…they are buying vision. You could sell the best, cheapest drill bits or glasses but if your prospects don’t need holes or vision, you are not going to make a sale. And the fact is, if they don’t need holes or vision, they’re not prospects and you shouldn’t be selling them what they don’t need.

Guerrilla Marketing 101: list all of the benefits that your product or service offers and target your marketing towards people who need and want these benefits.

Dale Richardson
Certified Guerrilla Marketing Coach

1GuerrillaMarketingCoach.com

FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan