Hopefully you have a list of reasons (Benefits) why people will buy your product or service. But…so does your competition. Very often your list and their list will be very similar. This is where you run into the price wars. If your list and your competitors list are same, price is the only reason for prospects to buy one over the other.
You need to have a reason why people should buy from you instead of your competitors. Hopefully this reason is unique to you. This USP (Unique Selling Proposition) is your Competitive Advantage and will be the main theme of all of your marketing.
Dale Richardson
Certified Guerrilla Marketing Coach
1GuerrillaMarketingCoach.com
FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan
You need to have a reason why people should buy from you instead of your competitors. Hopefully this reason is unique to you. This USP (Unique Selling Proposition) is your Competitive Advantage and will be the main theme of all of your marketing.
Dale Richardson
Certified Guerrilla Marketing Coach
1GuerrillaMarketingCoach.com
FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan
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