Position yourself as an expert in your industry. People buy from people they trust and have confidence in. People trust and have confidence in experts.
If you sell a good, valuable product or service, you researched the industry. You know the problems or pains that your prospects and customers have and have a product or service that addresses those problems and pain. You have experience in your field. You know what works and don’t work. Sounds like an expert to me.
So position yourself as an expert to your prospects and customers. People with needs and problems don’t want to deal with salespeople…they want to deal with an expert.
When you position yourself as an expert, not only will prospects and customers look at you differently, you will present yourself differently. You will be in charge of the sales presentation…because you are the expert and this will make selling a lot easier.
Dale Richardson
Certified Guerrilla Marketing Coach
1GuerrillaMarketingCoach.com
FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan
If you sell a good, valuable product or service, you researched the industry. You know the problems or pains that your prospects and customers have and have a product or service that addresses those problems and pain. You have experience in your field. You know what works and don’t work. Sounds like an expert to me.
So position yourself as an expert to your prospects and customers. People with needs and problems don’t want to deal with salespeople…they want to deal with an expert.
When you position yourself as an expert, not only will prospects and customers look at you differently, you will present yourself differently. You will be in charge of the sales presentation…because you are the expert and this will make selling a lot easier.
Dale Richardson
Certified Guerrilla Marketing Coach
1GuerrillaMarketingCoach.com
FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan
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