Guerrilla Word of Mouth

“Ask yourself, ‘Who else do my prospects patronize?’ A local restaurant asked themselves this question, and came up with the answer, ‘Beauty Salons’. So they offered two free dinners to all the salon owners within a two-mile radius of their restaurant. The salon owners took advantage of the free dinners, sampled the food and loved it. They during their “Moment of Maximum Satisfaction” talked up the restaurant and their food to all of their clients. Soon, there was a line outside the door of the restaurant waiting to be seated.”

-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com