Do you “Tell & Sell” –“Show Up and Throw Up” all your knowledge on your prospects? If you do, you are a “Vendor”, and you’re just like every other vendor/supplier/competitor that is selling to your prospects. (And you wonder why price is always an issue.)
On the other hand, if your sales process is focused on the prospect, if it is conversational, and you ask questions to help understand your prospects and their issues, then you are an “Advisor”. And what’s the word that we often hear with the word advisor? How about, “Trusted “Advisor.
People buy from people they, like, feel comfortable with and they “trust”. So become a trusted “Advisor” and standout from the competition.
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
On the other hand, if your sales process is focused on the prospect, if it is conversational, and you ask questions to help understand your prospects and their issues, then you are an “Advisor”. And what’s the word that we often hear with the word advisor? How about, “Trusted “Advisor.
People buy from people they, like, feel comfortable with and they “trust”. So become a trusted “Advisor” and standout from the competition.
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
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