Call Reluctance In Action
"I need to find some new business. With my Guerrilla Marketing Coach, we developed my Guerrilla Marketing Plan that utilizes the Guerrilla Marketing Weapon of cold calling on people who I have identified as my target market. My Guerrilla Marketing calendar says I need to make (10) cold calls today.
Ok, it's a little too early to call so I will start calling a little later. Maybe I call John Smith; he's a good customer and a good guy. It was nice talking to John. You know, I went to that Chamber of Commerce event the other night and I got a lot of business cards. I need to organize them for future reference. Ok, let's get to those calls. Wow, I didn't realize that it was almost lunch time. I can't call at lunchtime. I need to pickup my cleaning and get the car washed, so I'll leave a little early for lunch and get these errands done.
That was a productive morning. I called John Smith; I organized the business cards from the chamber event, picked up my cleaning and got the car washed. Now let's get to those prospecting calls. Ok, let's look at that list. Oh, this company is too big, I'm sure they won't buy from a small company like mine. Now I know that this next company uses my competitor. I can't compete with them. Ok, ABC Inc. looks like a possibility. Wait a minute; I remember calling them about a year ago. They weren't very nice. I know they won't buy. Ok-Ok, now this company, XYZ looks like a good prospect. Let's start with this one.
Wow...that gatekeeper was a pit-bull. She wouldn't even let me give my pitch. I need a cup of coffee after that one. Ok, let's see who's next on my list. You know, she was outright nasty. Who does she think she is? Ok, let's call this next company. You know, they're all alike. I'll probably get the pit-bulls sister on this call. You know, I really have to catch up on my paperwork or my boss will be all over me. I can make these calls later. I deserve a break. I've been working hard. I'll just do (20) tomorrow to make up for today."
Sound familiar? Why do we act this way? Why do we avoid making the calls that could make us money? How can we deal with this thing called "Call Reluctance"?
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
"I need to find some new business. With my Guerrilla Marketing Coach, we developed my Guerrilla Marketing Plan that utilizes the Guerrilla Marketing Weapon of cold calling on people who I have identified as my target market. My Guerrilla Marketing calendar says I need to make (10) cold calls today.
Ok, it's a little too early to call so I will start calling a little later. Maybe I call John Smith; he's a good customer and a good guy. It was nice talking to John. You know, I went to that Chamber of Commerce event the other night and I got a lot of business cards. I need to organize them for future reference. Ok, let's get to those calls. Wow, I didn't realize that it was almost lunch time. I can't call at lunchtime. I need to pickup my cleaning and get the car washed, so I'll leave a little early for lunch and get these errands done.
That was a productive morning. I called John Smith; I organized the business cards from the chamber event, picked up my cleaning and got the car washed. Now let's get to those prospecting calls. Ok, let's look at that list. Oh, this company is too big, I'm sure they won't buy from a small company like mine. Now I know that this next company uses my competitor. I can't compete with them. Ok, ABC Inc. looks like a possibility. Wait a minute; I remember calling them about a year ago. They weren't very nice. I know they won't buy. Ok-Ok, now this company, XYZ looks like a good prospect. Let's start with this one.
Wow...that gatekeeper was a pit-bull. She wouldn't even let me give my pitch. I need a cup of coffee after that one. Ok, let's see who's next on my list. You know, she was outright nasty. Who does she think she is? Ok, let's call this next company. You know, they're all alike. I'll probably get the pit-bulls sister on this call. You know, I really have to catch up on my paperwork or my boss will be all over me. I can make these calls later. I deserve a break. I've been working hard. I'll just do (20) tomorrow to make up for today."
Sound familiar? Why do we act this way? Why do we avoid making the calls that could make us money? How can we deal with this thing called "Call Reluctance"?
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
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