How To Deal With Call Reluctance
First, call reluctance is about the dealing with rejection. We don't like to be rejected. When we make a call and they hang up or say no, we take that rejection personally. But in fact when they hang up or say no, they aren't saying no to us or rejecting us, they are saying no or rejecting our potential sales pitch. They probably don't know us or never will. How can they be rejecting you?
The next most important antidote to call reluctance is your belief in your company, and your product or service. You must truly believe that "Your product or service is a valuable solution and you are offering this solution to people who want and need that solution". And if you can't say this and believe it, you will always have a problem with call reluctance.
This doesn't mean that you have the perfect or only solution. Many times salespeople look at their product/service and their company and compare it to the competition. They see things that their competition offers, for example a lower price, and they become blind to everything except that one feature. But people buy for many different reasons. This is why we have value, moderate and deluxe hotels or Mercedes and Yugo's.
The next key to overcoming call reluctance is having a Guerrilla Marketing Plan & Calendar. With the help of your Guerrilla Marketing Coach, you will develop a list of at least ten Guerrilla Marketing Weapons for your plan. Your Guerrilla Marketing Weapons are the marketing strategies, tactics and techniques that you will utilize to develop new prospects and customers.
Your Guerrilla Marketing Plan and Calendar will answer the following questions: What to do, When to do it, How often to do it and How many to do.
Normally, "Cold Calls" are at the top of the list of marketing weapons. Again, "You don't have to like making cold calls, you just have to do them!"
Next, with the help of your Guerrilla Marketing Coach, you will determine based on your individual business, industry and personality, how many cold calls you need to make on a daily basis to reach your desired goal of new appointments. This number will be on your Guerrilla Marketing Calendar, not as a wish or should, but as a "must do appointment".
Last, you need to take the actions. You must make the calls. What's the rule? "You don't have to like making cold calls; you just have to make them!"
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
First, call reluctance is about the dealing with rejection. We don't like to be rejected. When we make a call and they hang up or say no, we take that rejection personally. But in fact when they hang up or say no, they aren't saying no to us or rejecting us, they are saying no or rejecting our potential sales pitch. They probably don't know us or never will. How can they be rejecting you?
The next most important antidote to call reluctance is your belief in your company, and your product or service. You must truly believe that "Your product or service is a valuable solution and you are offering this solution to people who want and need that solution". And if you can't say this and believe it, you will always have a problem with call reluctance.
This doesn't mean that you have the perfect or only solution. Many times salespeople look at their product/service and their company and compare it to the competition. They see things that their competition offers, for example a lower price, and they become blind to everything except that one feature. But people buy for many different reasons. This is why we have value, moderate and deluxe hotels or Mercedes and Yugo's.
The next key to overcoming call reluctance is having a Guerrilla Marketing Plan & Calendar. With the help of your Guerrilla Marketing Coach, you will develop a list of at least ten Guerrilla Marketing Weapons for your plan. Your Guerrilla Marketing Weapons are the marketing strategies, tactics and techniques that you will utilize to develop new prospects and customers.
Your Guerrilla Marketing Plan and Calendar will answer the following questions: What to do, When to do it, How often to do it and How many to do.
Normally, "Cold Calls" are at the top of the list of marketing weapons. Again, "You don't have to like making cold calls, you just have to do them!"
Next, with the help of your Guerrilla Marketing Coach, you will determine based on your individual business, industry and personality, how many cold calls you need to make on a daily basis to reach your desired goal of new appointments. This number will be on your Guerrilla Marketing Calendar, not as a wish or should, but as a "must do appointment".
Last, you need to take the actions. You must make the calls. What's the rule? "You don't have to like making cold calls; you just have to make them!"
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
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