Guerrilla Marketing: Changing Attitudes and Behavior

“Good guerrillas know that there are two schools of marketing – Freudian, based on changing the prospect’s attitude, and Skinnerian, based on modifying the prospect’s behavior. Which is better? Both schools are better. Guerrillas begin to change prospect’s attitudes with Freudian marketing, and then go in for the kill with Skinnerian marketing. The combination of the two is incredibly potent. You’d do well to know both, practice both, and profit with both.”
-Jay Conrad Levinson, “Guerrilla Marketing Attack”

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com