What activities have the most potential to identify prospects for your business? This is where most business people get it wrong. I work with people who after six months of working on a goal say, "I'm working hard but nothing happening." Most of the time it's because they're not doing the right activities.
For example, if I wanted to run in the Boston Marathon, there are specific core activities that I would need to do. What do you think the first and most important core activity would be? Of course, it would be to run everyday. It seems rather obvious, but you'd be amazed how many people get it wrong.
In business, he most obvious core activity would be to prospect, which in most cases means making cold calls everyday. But once again you would be amazed how many people want to be successful in their business or in their sales career but don't do the basic core activity of making cold calls. They are the same people who will say, "I'm working hard but nothing happening." Of course not, you're not doing the most basic necessary core activity.
Now if you don't know what the core activities are, find someone whose done it and model them. If you wanted to run the Boston Marathon, you would find someone who's already run it and ask them what they did. And today you don't even have to talk to them in person, you can read their books or articles on what they did.
If you want to be successful in finding more prospects for your business, either find someone who is already successful, pick up one of the hundreds of books on sales and marketing, or contact a Guerrilla Marketing Coach. Find out what core activities that successful business people and salespeople did to become successful and model them.
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
For example, if I wanted to run in the Boston Marathon, there are specific core activities that I would need to do. What do you think the first and most important core activity would be? Of course, it would be to run everyday. It seems rather obvious, but you'd be amazed how many people get it wrong.
In business, he most obvious core activity would be to prospect, which in most cases means making cold calls everyday. But once again you would be amazed how many people want to be successful in their business or in their sales career but don't do the basic core activity of making cold calls. They are the same people who will say, "I'm working hard but nothing happening." Of course not, you're not doing the most basic necessary core activity.
Now if you don't know what the core activities are, find someone whose done it and model them. If you wanted to run the Boston Marathon, you would find someone who's already run it and ask them what they did. And today you don't even have to talk to them in person, you can read their books or articles on what they did.
If you want to be successful in finding more prospects for your business, either find someone who is already successful, pick up one of the hundreds of books on sales and marketing, or contact a Guerrilla Marketing Coach. Find out what core activities that successful business people and salespeople did to become successful and model them.
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
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