Guerrilla Marketing Sales Tip: Tie-Down Questions

As you proceed through your sales process of getting the “Big Yes” to purchase your product or service, it is very helpful to gain momentum with positive “Minor Yeses”. One response technique is the use of “Tie-Down” questions. This is simply asking a question, that is obviously and tying it down with a “tie-down” at the end of the question. “This one of the highest rated vehicles for fuel economy and today fuel economy is important, isn’t it?” What can the prospect say except, Yes.

Look for opportunities to use “Tie-Downs” such as: Aren’t they, Aren’t you, Can’t you, Couldn’t you, Doesn’t it, Don’t you agree, Don’t we, Shouldn’t it, Wouldn’t it, Haven’t they, Isn’t it, Isn’t that right, Didn’t it, Wasn’t it, Won’t they, Won’t you.

You get the idea, don’t you?

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com