Guerrilla Marketing teaches us that we have three markets: the Universe, your Prospects, and your Customers. You need to make sure that you have a process in place to convert members of the Universe into prospects, prospects into customers, and customers into repeat customers.
In marketing to the Universe, the biggest market, you should spend approx. 10 percent of your time and budget. Although a smaller market, Prospects have a much bigger potential for profitability. Invest approx. 30 percent of your time and effort into converting prospects into customers. Your third market, your Customers, has the most potential for profits. They have already purchase from you, so they must like, trust and feel comfortable with you. Customers are primed for repeat sales, up-selling, and the most important factor…referrals. Guerrillas spend approx 60 percent of their time and budget on their current customers.
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
In marketing to the Universe, the biggest market, you should spend approx. 10 percent of your time and budget. Although a smaller market, Prospects have a much bigger potential for profitability. Invest approx. 30 percent of your time and effort into converting prospects into customers. Your third market, your Customers, has the most potential for profits. They have already purchase from you, so they must like, trust and feel comfortable with you. Customers are primed for repeat sales, up-selling, and the most important factor…referrals. Guerrillas spend approx 60 percent of their time and budget on their current customers.
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
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