Guerrilla Marketing: No Mystique

“Traditional marketing is so enshrouded by mystique that it intimidates many business owners, who aren’t sure whether marketing includes sales or a website or PR. Because they are so intimidated and worried about making mistakes, they simply don’t do it. Guerrilla Marketing completely removes the mystique and exposes marketing for exactly what it really is – a process that you control – rather than the other way around.”
-Jay Conrad Levinson, Guerrilla Marketing


Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: Time-Energy-Imagination-Information

“Traditional marketing has always maintained that to market properly you must invest money. Guerrilla Marketing maintains that if you want to invest money, you can – but you don’t have to if you are willing to invest time, energy, imagination, and information.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Marketing: More of The Same

"The trend in current marketing? More of the same. That means more misguided, ill-advised, poorly planned, unrealistic, self congratulating, silly, beside-the-point propaganda that generates profits for advertising agencies and marketing consultants, but not for the people signing the checks that pay for this kind of marketing. It is the result of lacking insight at the out set. And that's like diving into a swimming pool that has no water. Guerrilla marketing has developed and flourished as a result. Where the first Guerrilla Marketing books were written for small businesses with limited capital, they are now embraced by large multinational corporations that are sick and tied of tossing money away."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: The Truth Made Fascinating

“When you view marketing from the vantage point of the Guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.”
-Jay Conrad Levinson, Guerrilla Marketing


Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com