Marketing: More of The Same

"The trend in current marketing? More of the same. That means more misguided, ill-advised, poorly planned, unrealistic, self congratulating, silly, beside-the-point propaganda that generates profits for advertising agencies and marketing consultants, but not for the people signing the checks that pay for this kind of marketing. It is the result of lacking insight at the out set. And that's like diving into a swimming pool that has no water. Guerrilla marketing has developed and flourished as a result. Where the first Guerrilla Marketing books were written for small businesses with limited capital, they are now embraced by large multinational corporations that are sick and tied of tossing money away."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com