Guerrilla Marketing: Focus

"Traditional marketing suggest that you grow your business and then diversify. That kind of thinking gets many companies into hot water because it leads them away from their core competency. Guerrilla Marketing suggest that you grow your business, if growth is what you want, but be sure to maintain your focus – for it’s that focus that got you to where you are in the first place.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: Psychology

“Traditional marketing is based on experience and judgment, which is a fancy way of saying ‘guesswork’. But Guerrilla Marketers cannot afford wrong guesses, so it is based as much as possible on psychology – laws of human behavior. For example, 90 percent of all purchases decisions are made in the unconscious mind, that inner deeper part of your brain. We know a slam-dunk manner of accessing that unconscious mind: repetition. Think it over a moment, and you’ll begin to have an inkling of how the process of Guerrilla Marketing works. Repetition is paramount.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: Profits

“Traditional marketing measures its performance by sales or responses to an offer, hits on a website, or store traffic. Those are the wrong numbers to focus on. Guerrilla Marketing reminds you that the main number that merits your attention is the size of your profits. I’ve seen many companies break their sales records while losing money in the process. Profits are the only numbers that tell you the truth you should be seeking and striving for. If it doesn’t earn a profit for you, it’s probably not Guerrilla Marketing.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: Geared Towards Small Businesses

“Traditional marketing is geared towards big business. Before I wrote the original Guerrilla Marketing in 1984, I couldn’t find any books on marketing for companies that invested less than $300,000 monthly. Although it is now true that many Fortune 500 companies buy Guerrilla Marketing by the caseload to distribute to their sales and marketing people, the essence of Guerrilla Marketing –the soul and sprit of Guerrilla Marketing – is small businesses: companies with big dreams but tiny budgets.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com