“Traditional marketing is geared towards big business. Before I wrote the original Guerrilla Marketing in 1984, I couldn’t find any books on marketing for companies that invested less than $300,000 monthly. Although it is now true that many Fortune 500 companies buy Guerrilla Marketing by the caseload to distribute to their sales and marketing people, the essence of Guerrilla Marketing –the soul and sprit of Guerrilla Marketing – is small businesses: companies with big dreams but tiny budgets.”
-Jay Conrad Levinson, Guerrilla Marketing
-Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
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