“Traditional marketing measures its performance by sales or responses to an offer, hits on a website, or store traffic. Those are the wrong numbers to focus on. Guerrilla Marketing reminds you that the main number that merits your attention is the size of your profits. I’ve seen many companies break their sales records while losing money in the process. Profits are the only numbers that tell you the truth you should be seeking and striving for. If it doesn’t earn a profit for you, it’s probably not Guerrilla Marketing.”
-Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
-Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.drcop.com
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