Guerrilla Marketing: Psychology

“Traditional marketing is based on experience and judgment, which is a fancy way of saying ‘guesswork’. But Guerrilla Marketers cannot afford wrong guesses, so it is based as much as possible on psychology – laws of human behavior. For example, 90 percent of all purchases decisions are made in the unconscious mind, that inner deeper part of your brain. We know a slam-dunk manner of accessing that unconscious mind: repetition. Think it over a moment, and you’ll begin to have an inkling of how the process of Guerrilla Marketing works. Repetition is paramount.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com