Guerrilla Marketing: Follow-Up

“Traditional marketing puts all its effort on making the sale, under the false notion that marketing ends once the sale is made. Guerrilla Marketing reminds you that 68 percent of all business lost is lost to apathy after the sale – ignoring customers after they’ve made the purchase. For this reason, Guerrilla Marketing preaches fervent follow-up – continually staying in touch with customers – and listening to them. Guerrillas never lose customers because of inattention to them.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com