Guerrilla Marketing: Fusion Marketing

“Traditional marketing advises you to scan the horizon to determine which competitors you ought to obliterate. Guerrilla Marketing advises you to scan the same horizon to determine which businesses have the same kind of prospects and standards as you do – so that you can cooperate with them in joint marketing efforts. By doing so, you’re expanding your marketing reach, but you’re reducing the cost of your marketing because you’re sharing it with others. The term that Guerrillas use for this outlook is Fusion Marketing.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com