Guerrilla Marketing: Giving

“Traditional marketing has always thought about what it could take from a customer. Guerrillas have a full understanding of the lifetime value of a customer, but they also concern themselves with what they can give a customer. They’re always thinking of things they might give away for free, and now that we’re smack dab in the middle of the information age, they try to give away free and valuable information – such as booklets, informative websites, brochures, TV infomercials – wherever they can. Don’t forget what I said about marketing as your opportunity to help your prospects and customers succeed at attaining their goals. It’s also your golden chance to help them solve their problems. Can you do it for free? If you can, you’re a Guerrilla.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com