Guerrilla Marketing: Marketing Weapons

"Traditional marketing uses one or two marketing tactics: TV, radio, newspapers, magazines, direct mail or the Internet. Guerrilla Marketing identifies "100 Guerrilla Marketing Weapons" and over half of them are free."
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.1guerrillamarketingcoach.com

Guerrilla Marketing: Monologue or Dialogue

"Traditional marketing is a monologue. One person does all the talking or writing. Everyone else listens or reads. Hardly the basis of a relationship. Guerrilla Marketing is a dialogue. One person talks or writes. Someone else responds. Interactivity begins. The customer is involved with the marketing."
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.1guerrillamarketingcoach.com

Suggested Reading: Startup Guide to Guerrilla Marketing

Guerrilla Marketing: Making The Sale

"Traditional marketing believes that you can make the sale with marketing. That may have been so a long, long time ago, but that doesn't often happen anymore. That's why Guerrilla Marketing alerts you to the reality that marketing today can hope only to gain people's consent to receive more marketing materials from you."
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING

www.1guerrillamarketingcoach.com

Guerrilla Marketing: Intentional vs. Unintentional

"Traditional marketing is, for the most part, unintentional. It tends to ignore the little details, such as how your phone is answered, the decor of your office, the attire worn by your employees. Guerrilla Marketing is always intentional. It pays close attention to all the details of contact with the outside world, ignoring nothing and realizing the stunning importance of those tiny but supercharged details."
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: Marketing To Individuals vs. Groups

"Traditional marketing has always aimed its message at groups: the larger the group, the better. Guerrilla Marketing aims its message at individuals, or if it must be a group, the smaller the group, the better."
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com

Guerrilla Marketing: Relationships

“Traditional marketers, at the end of the month, count money. Guerrillas count new relationships. Knowing that people actually do want relationships, Guerrillas do everything they can to establish and nurture a bond between themselves and each individual customer. They certainly do not disdain money, as indicated by their penchant for profits, but they know deep down that long-term relationships are the keys to the vault.”
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.drcop.com