"Guerrilla Marketing involves recognizing the myriad opportunities out there and exploiting every one of them. In the marketing of any product, problems are certain to arise. Solve these problems and continue to look for new problems to solve-problems of prospects and customers. Businesses that solve problems have a greater chance of success than those that don't."
--Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com
"Guerrilla Marketing demands that you scrutinize each of the Guerrilla Marketing methods, and a lot more, and then use the combination that is best suited to your business. Once you've launched your Guerrilla Marketing Plan, keep track of which weapons are hitting your target and which are missing. Merely knowing can double the effectiveness of your marketing budget."
-Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com
"If you’re an entrepreneur, you need Guerrilla Marketing more than ever because the competition is smarter, more sophisticated and even more aggressive than it was in the past. Your marketing agenda as an entrepreneur is vastly different from that of an esteemed member of the Fortune 500. Some of the principles may be the same, but the details are different. If you’re a small company, a new venture, or a single individual, you can use the tactics of Guerrilla Marketing to their fullest. You have the ability to be fast on your feet, to use a vast array of marketing tools, and to gain access to the biggest marketing brains and get them at bargain-basement prices.”
--Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com
"The heart of Guerrilla Marketing is the proper utilization of the Guerrilla Marketing Weapons you choose to use. A basic precept of Guerrilla Marketing calls for you to be aware of all 100 Guerrilla Marketing Weapons, to utilize and test many of them, and then to eliminate those that fail to hit it out of the park for you. The idea is for you to end up with an arsenal of lethal and proven weapons."
-Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com
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