"Your customers and prospects are not interested in white space in you ad. They are interested in information, in what your product or service can do for them."
-Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com
"Make your marketing consistent. Don't change media. Don't change messages. Don't vary your graphic format. Change your offers and headlines and even your prices, if you wish, but do not change your identity. When you are ready to market your product or service, be prepared to put the word out consistently. Consistently means regularly-and for a good period of time. Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales."
--Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com
"I hate admitting this, but mediocre marketing with commitment works better than brilliant marketing without commitment. What makes marketing work? If you were looking for a one-word answer to that question, the word is commitment. Create a sensible plan, and then stick with it until it proves itself to you. How long might that take? Three months, if you're lucky. Probably six months. Possibly as long as a year."
-Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com
Suggested Reading: The Guerrilla Entrepreneur
"A business card can be more than a mere listing of one's name, address and phone number: it can be a Guerrilla Marketing Weapon. A business card can double as a brochure, a circular, a wallet-size advertisement, and a listing of your services or products. It can open up to become a mini-brochure."
--Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com
"Stop for a moment and ask yourself whether you're marketing properly right now. You can be pretty certain that the answer is a resounding 'NO' if any of these seven danger signals are present:
1. My sales are driven mostly by price.
2. Customers cannot distinguish my products or services from those of my competition.
3. I use disconnected sales gimmicks.
4. I do not have a unified plan for imparting my message to my customers and to the trade.
5. Most sales leads come from my sales staff.
6. Longtime customers say, I didn't know you offered that.
7. I don't have a customer or prospect database."
--Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com
Suggested Reading: Guerrilla Marketing Attack
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