Guerrilla Marketing Commitment

"I hate admitting this, but mediocre marketing with commitment works better than brilliant marketing without commitment. What makes marketing work? If you were looking for a one-word answer to that question, the word is commitment. Create a sensible plan, and then stick with it until it proves itself to you. How long might that take? Three months, if you're lucky. Probably six months. Possibly as long as a year."
-Jay Conrad Levinson, Guerrilla Marketing

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com


Suggested Reading: The Guerrilla Entrepreneur