"Make your marketing consistent. Don't change media. Don't change messages. Don't vary your graphic format. Change your offers and headlines and even your prices, if you wish, but do not change your identity. When you are ready to market your product or service, be prepared to put the word out consistently. Consistently means regularly-and for a good period of time. Consistency breeds familiarity, familiarity breeds confidence, and confidence breeds sales."
--Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com
--Jay Conrad Levinson, Guerrilla Marketing
Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com
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