The Marketing Process

"Marketing is the painfully slow process by which you move people from their place in the sun to their place on your customer list, gently taking a grasp of the inside of their minds and never letting go. Each component that helps you sell your product or service is part of the marketing process. No detail is too insignificant. In fact, the smaller the detail, the more important it is to a customer. The more you realize that, the better your marketing will be. And the better your marketing is, the more money you will make. I'm taking not about sales; I'm talking about profits: the bottom line."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com


Suggested Reading: Guerrilla Marketing Weapons

Guerrilla Marketing Referrals

"Your greatest source of new customers are old customers and all you've got to do is ask.

All of your customers have friends. They could recommend your business to friends. They have relatives. They may attend a school. They may be connected with a business. They may be a member of a club. That means there are many people to whom they can recommend your business and if you have a referral program, it means you are contacting these people once or twice a year asking them for the names of people who might benefit from getting on your mailing list. And because you take such good care of your customers, they're going to be very happy to give you the names of people who might benefit from getting on your mailing list.

Guerrillas know to ask for three names, maybe five names, never more than that. It's hard to come up with a lot of names. It's easy to come up with three names or five names."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach

DRCOP MARKETING
www.1guerrillamarketingcoach.com

Suggested Reading: Guerrilla Marketing on the Internet

Marketing Includes Every Contact with the Public

"Superior marketing doesn't happen by mistake. It occurs when it is deliberately planned and executed. Because Guerrillas are well trained in all aspect of the marketing process, they know "First-things-first" considerations such as the way they greet their customers, their employees' attire and demeanor, how easy their website is to navigate, and their business and domain names, are extremely critical components for success."
-Jay Conrad Levinson


Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com

Suggested Reading: The Guerrilla Entrepreneur

The Most Important Guerrilla Marketing Principle

"Superior marketing provides all companies with their greatest leverage, or control, and should be viewed as an investment. Unlike traditional marketers, Guerrillas invest more time, energy, imagination, and knowledge (or information) than money. This is probably the single most important Guerrilla Marketing principle of them all, even though it may be counterintuitive and the opposite of what you're heard."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com


Suggested Reading: Guerrilla Marketing on the Internet