The Most Important Guerrilla Marketing Principle

"Superior marketing provides all companies with their greatest leverage, or control, and should be viewed as an investment. Unlike traditional marketers, Guerrillas invest more time, energy, imagination, and knowledge (or information) than money. This is probably the single most important Guerrilla Marketing principle of them all, even though it may be counterintuitive and the opposite of what you're heard."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com


Suggested Reading: Guerrilla Marketing on the Internet