Tuesday, May 25, 2010

Guerrilla Marketing Tactics

"Guerrilla Marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com


Suggested Reading: The Guerrilla Entrepreneur

Tuesday, May 18, 2010

Tracking Guerrilla Marketing Weapons

"Once you've launched your Guerrilla Marketing Plan, keep track of which weapons are hitting your target and which are missing. Merely knowing can double the effectiveness of your marketing budget."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com


Suggested Reading:
Guerrilla Marketing Attack

Tuesday, May 4, 2010

The Guerrilla Marketing Difference

"There are thousands of small businesses in the U.S. Many of them offer superb products and highly desirable services. But fewer than one-tenth of 1 percent of those businesses will make it to the point of phenomenal financial success. The elusive variable that makes the difference between merely being listed in the yellow pages and being listed on the New York Stock Exchange is the marketing of the product or service."
-Jay Conrad Levinson
Drcop Marketing
Certified Guerrilla Marketing Coach
www.1guerrillamarketingcoach.com

Suggested Reading:
Guerrilla Marketing Attack