"Don't leave home without this. Leave home? Don't even go into business without this. Go into battle with neither offensive weapons nor armor, but don't go into business without a simple marketing plan. Guerrillas create strategies with seven simple sentences:
1. The Purpose of the Marketing. The physical action you want your prospect to take...
2. How You'll Achieve this Purpose. Your competitive advantage and benefits.
3. Your Target Market or Markets.
4. The Marketing Weapons You will Use.
5. Your Niche and your Position and What You Stand For.
6. The Identity of Your Business.
7. Your Budget. Which should be expressed as a percentage of your projected gross revenues."
-Jay Conrad Levinson
Dale Richardson
Certified Guerrilla Marketing Coach
www.1guerrillamarketingcoach.com
Suggested Reading:The Guerrilla Marketing Handbook
1. The Purpose of the Marketing. The physical action you want your prospect to take...
2. How You'll Achieve this Purpose. Your competitive advantage and benefits.
3. Your Target Market or Markets.
4. The Marketing Weapons You will Use.
5. Your Niche and your Position and What You Stand For.
6. The Identity of Your Business.
7. Your Budget. Which should be expressed as a percentage of your projected gross revenues."
-Jay Conrad Levinson
Dale Richardson
Certified Guerrilla Marketing Coach
www.1guerrillamarketingcoach.com
Suggested Reading:The Guerrilla Marketing Handbook
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