Friday, June 18, 2010

Guerrilla Marketing Positioning

"A word that you should now start to use and understand is Positioning: determining the specific niche that your offering is intended to fill. What will you stand for in the minds of your prospects and customers?"
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
DRCOP MARKETING
www.1guerrillamarketingcoach.com

Suggested Reading: The Guerrilla Marketing Handbook

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