Guerrilla Marketing Planning

"The plan starts with the purpose of the marketing-that is, it starts with the bottom line. Then it connects with the benefits that will beautify that bottom line and with those who will contribute to that line-the target audience. The marketing tools are then listed. Next comes the positioning statement, which explains what the product and company stand for - why the offering has value and why it should be purchased. The identity (not the image, which is phony compared with the honesty of an identity) comes next. The cost of the marketing wraps it up."
-Jay Conrad Levinson

Dale Richardson
Certified Guerrilla Marketing Coach
www.1guerrillamarketingcoach.com

Suggested Reading: Guerrilla Marketing