A benefit is something that solves your prospect or customer’s problem, eliminates a pain they have, helps avoid a pain they don’t want to have, makes them feel better, eliminates a hassle from their life, provides a convenience for them, or saves them money.
Think about what you are really selling. Remember, people don’t buy drill bits…they are buying holes. People don’t buy glasses…they are buying vision. You could sell the best, cheapest drill bits or glasses but if your prospects don’t need holes or vision, you are not going to make a sale. And the fact is, if they don’t need holes or vision, they’re not prospects and you shouldn’t be selling them what they don’t need.
Guerrilla Marketing 101: list all of the benefits that your product or service offers and target your marketing towards people who need and want these benefits.
Dale Richardson
Certified Guerrilla Marketing Coach
1GuerrillaMarketingCoach.com
FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan
Think about what you are really selling. Remember, people don’t buy drill bits…they are buying holes. People don’t buy glasses…they are buying vision. You could sell the best, cheapest drill bits or glasses but if your prospects don’t need holes or vision, you are not going to make a sale. And the fact is, if they don’t need holes or vision, they’re not prospects and you shouldn’t be selling them what they don’t need.
Guerrilla Marketing 101: list all of the benefits that your product or service offers and target your marketing towards people who need and want these benefits.
Dale Richardson
Certified Guerrilla Marketing Coach
1GuerrillaMarketingCoach.com
FREE Tele-Seminar: Developing Your 7-Step Guerrilla Marketing Plan
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